Twin Cities homeowners who put rooms on Airbnb for the Super Bowl are going to be making a pretty penny this week.
Airbnb announced Wednesday that 5,500 Minneapolis and St. Paul hosts are renting their units for an average of $1,000 for the week and pulling in a combined $3.7 million. According to the Minnesota Super Bowl Host Committee, each guest is expected to spend an additional $465 a day wandering around town, which comes out to about $11 million in revenue for local vendors.
Two-thirds of Twin Cities hosts are using Airbnb for the first time. For a metro that had just 1,000 hosts a year ago, the 4,500 additional Super Bowl rentals make a huge contribution to the local lodging stock, but it’s not even close to enough. We’re expecting about 125,000 out-of-towners, and with just 40,000 hotel rooms, all those tens of thousands of last-minute ticket buyers are almost certainly shit out of luck if they want to stay somewhere in the cities.
On the flipside, out-of-towners’ challenges translate to more income for hosts. Last year Houstonians charged an average of just $150 per night. Twin Citians are taking advantage of the lodging shortage by charging nearly double -- an average of $286 per night.
Click here to see the 27 most expensive Super Bowl Airbnb rentals currently available in the Twin Cities.
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